Privacy policy

Last updated: 15 August 2026

DEVONA operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a personalised shopping experience (the “Services”). DEVONA is powered by Shopify, which enables us to provide the Services. This Privacy Policy describes how we collect, use or disclose personal information when you visit, use or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy takes precedence with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and agree to the collection, use and disclosure of your information as described in this Privacy Policy.

What personal information do we collect or process?

When we use the term “personal information”, we mean information that identifies or can be directly associated with you or another person. Personal information does not include information collected anonymously or anonymised so that it cannot identify or be associated with you. Depending on how you interact with the Services, where you live and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from it:

• Contact details, including name, postal address, billing address, shipping address, telephone number and email address.
• Financial information, including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.
• Account information, including username, password, security questions, configurations and settings.
• Transaction information, including items you view, add to your cart or wishlist, purchase, return, exchange or cancel, and your past transactions.
• Communications with us, including information you provide when communicating with us, for example when sending a customer support enquiry.
• Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.
• Usage information, including information about your interaction with the Services, including how and when you interact with or browse them.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, access or use the Services, communicate with us or otherwise provide your personal information.
• Automatically through the Services, including from your device, when you use our products or Services or visit our website, and through cookies and similar technologies.
• From our service providers, including when we engage them to enable certain technologies and when they collect or process your personal information on our behalf.
• From our partners and other third parties.

How do we use your personal information?

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

• Providing, personalising and improving the Services. We use your personal information to provide the Services. This includes fulfilling our contract with you, processing payments, fulfilling orders, storing your configurations and the items you are interested in, sending account-related notifications, creating, maintaining and otherwise managing your account, arranging shipping, facilitating returns and exchanges, enabling reviews and creating a personalised shopping experience, for example by recommending products based on your purchases. It may also include using your personal information to better personalise and improve the Services.
• Marketing and advertising. We use your personal information for marketing and advertising purposes, for example to send marketing and advertising communications by email, text message or post and to show you online advertisements for products or services on the Services or other websites. This may also be based on items you previously purchased or added to your cart and other activities relating to the Services.
• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action against potentially fraudulent, illegal, unsafe or malicious activity, protect public safety and keep the Services secure. If you choose to use the Services and register an account, you are responsible for protecting your account credentials. We strongly recommend that you do not share your username, password or other access details with anyone.
• Communicating with you. We use your personal information to provide customer support and effective Services, respond promptly to enquiries and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable law or respond to lawful process, including requests from law enforcement or regulatory authorities. We also use it to investigate or participate in civil investigations, potential or actual litigation or other adversarial proceedings and to investigate potential violations of, or enforce, our terms or policies.

How do we disclose personal information?

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. These circumstances may include:

• We disclose personal information to Shopify, vendors and other third parties that provide services on our behalf, for example IT management, payment processing, data analysis, customer support, cloud storage, fulfilment and shipping.
• We disclose personal information to business and marketing partners that provide marketing services for us and show you advertising. For example, we use Shopify to support personalised advertising with third-party services based on your online activities across different merchants and websites. Our business and marketing partners use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to direct us not to disclose information about you to show you targeted advertising and marketing based on your online activities across different merchants and websites.
• We may disclose personal information when you direct us or otherwise consent to our disclosure of certain information to third parties, for example to deliver products or when you use social media widgets or login integrations.
• We disclose personal information to our affiliates or otherwise within our corporate group.
• We may disclose personal information in connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations, including responding to subpoenas, search warrants and similar requests, to enforce applicable terms of service or policies and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services to provide and improve the Services. Information you submit to the Services is transmitted to Shopify and third parties, which may be located in countries other than your country of residence, to provide and improve the Services for you.

To protect, grow and improve our business, we also use certain enhanced Shopify features that incorporate data and information from your interactions with our store, other merchants and Shopify. To provide these enhanced features, Shopify may use personal information collected through your interactions with our store, other merchants and Shopify.

In these circumstances, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights regarding its use for these purposes.

For more information about how Shopify uses your personal information and your rights, see https://privacy.shopify.com/de.

Shopify’s privacy portal is available at https://privacy.shopify.com/.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of their information.

Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewed by other users of the Services or those third-party platforms, without limitations on its use by us or a third party.

Our inclusion of such links does not imply endorsement of the content of these platforms or their owners or operators, unless expressly stated on the Services.

Privacy information for our social media profiles

Devona GmbH, Eremitage 2, 51789 Lindlar, email: sebastian@sebastianretz.com, operates company profiles on Facebook and Instagram.

These platforms are provided by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.

When users visit our profiles, comment on posts, share content, react to posts or send messages, Meta processes personal information in accordance with its own privacy policy. In particular, we receive information that users provide through their public profiles, interactions or messages.

We process this information to communicate with prospective and existing customers, answer enquiries, present our company and evaluate the reach of our content.

The legal bases, depending on the activity concerned, are Article 6(1)(b) GDPR for contractual or pre-contractual enquiries, Article 6(1)(f) GDPR for our legitimate interests in communication, public relations and improving our offering, and Article 6(1)(a) GDPR where consent is required.

Devona GmbH and Meta may be joint controllers for Page Insights. Further information is available in Meta’s Page Insights Addendum: https://www.facebook.com/legal/terms/page_controller_addendum.

Meta’s privacy policy is available at https://www.facebook.com/privacy/policy/.

We retain messages and enquiries until they have been dealt with or until the end of the applicable statutory retention period. Meta is responsible for its independent storage and processing of personal information.

Data subjects have, in particular, rights of access, rectification, erasure, restriction of processing, data portability and objection. These rights may be exercised against Devona GmbH at sebastian@sebastianretz.com and, regarding processing by Meta, directly against Meta.

The competent data protection supervisory authority for Devona GmbH is the State Commissioner for Data Protection and Freedom of Information North Rhine-Westphalia.

Children’s data

The Services are not intended for use by children and we do not knowingly collect personal information from children who have not reached the age of majority in their country.

If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the details below to request its deletion.

As of the effective date of this Privacy Policy, we have no knowledge that we “share” or “sell” personal information about individuals under 16, as those terms are defined by applicable law.

Security and retention of your information

Please note that no security measures are perfect or impenetrable and we cannot guarantee “perfect security”. Information you send us may also be at risk during transmission. We recommend that you do not use insecure channels to send us sensitive or confidential information.

How long we retain your personal information depends on various factors, including whether we need it to manage your account, provide Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute, may apply only in certain circumstances and may in certain cases be declined by us as permitted by law.

• Right of access. You may have the right to request access to the personal information we hold about you.
• Right to erasure. You may have the right to request that we delete personal information we hold about you.
• Right to rectification. You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to data portability. You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party in certain circumstances and subject to certain exceptions.
• Managing communication preferences. We may send you promotional emails. You can opt out at any time using the unsubscribe option in our emails. If you opt out, we may continue to send non-promotional emails, for example about your account or orders you have placed.

If you reside in the United Kingdom or European Economic Area, subject to exceptions and limitations under local law, you may also exercise the following rights:

• Right to object and restrict processing. You may have the right to ask us to stop or restrict processing personal information for certain purposes.
• Withdrawal of consent. Where we rely on consent to process your personal information, you have the right to withdraw it. Withdrawal does not affect the lawfulness of processing based on your consent before its withdrawal.

You may exercise these rights where indicated on the Services or by contacting us using the details below.

For more information about how Shopify uses your personal information and your rights, including rights regarding information processed by Shopify, see https://privacy.shopify.com/en.

You will not be disadvantaged for exercising these rights. Where permitted or required by applicable law, we may need to verify your identity before processing your requests.

In accordance with applicable laws, you may designate an authorised agent to make requests to exercise your rights on your behalf. Before accepting such a request, we require proof that you authorised the agent to act on your behalf. You may need to verify your identity directly with us. We will respond promptly to your request in accordance with applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below.

Depending on where you live, you also have the right to appeal our decision or lodge a complaint with the competent data protection supervisory authority.

The competent authority for Devona GmbH is:

Landesbeauftragte für Datenschutz and Informationsfreiheit Nordrhein-Westfalen
Kavalleriestraße 2–4
40213 Düsseldorf
Germany

International transfers

Please note that we may transfer, store and process your personal information outside your country of residence.

When transferring your personal information outside the European Economic Area or United Kingdom, we rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the competent UK authority, unless the transfer is to a country recognised as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes in our practices or for other operational, legal or regulatory reasons.

We will post the revised Privacy Policy on this website, update the “Last updated” date accordingly and provide any notice required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy or wish to exercise any of your rights, please contact:

Devona GmbH
Eremitage 2
51789 Lindlar
Germany

Telephone: +49 151 23425067
Email: sebastian@sebastianretz.com

For the purposes of applicable data protection laws, Devona GmbH is the controller of your personal information.